If you’re not Gen Z, you’re likely as baffled by TikTok as we are. TikTok is one of the fastest growing social media outlets with 131M users in the US over the age of 18 (plus many more under 18). With the average user spending 89 minutes per day on the app, that’s a whole lot of eyeball hours from a hard to reach demographic! In this session, marketing maven Susan Adelizzi-Schmidt of Suasion Communications Group was joined by her Gen Z progeny to explain how TikTok can complement your existing social media strategy, and provided a 101 for those looking to take the leap.